Vasaloppet in English - Preem steps down as main sponsor of Vasaloppet

2025-09-24 08:44

Preem steps down as main sponsor of Vasaloppet

After 17 years together, Preem has chosen not to extend its sponsorship of Vasaloppet. The current agreement expires this September, bringing Preem’s role as one of Vasaloppet’s main sponsors to an end.

“With Preem choosing not to extend the collaboration, we can look back on a long and productive journey together. Preem, like several of our other partners, has played a major role in strengthening participants’ experience on location in the Vasaloppet Arena. Now they have chosen to move on, and at Vasaloppet we continue our journey forward to get Sweden moving,” says Johan Eriksson, CEO of Vasaloppet.

Preem has been a main sponsor of Vasaloppet since 2009. In addition to creating added value for participants with activities in the arena, they have also arranged bus trips to Vasaloppet from Stockholm, Gothenburg and Sundsvall. Preem has also contributed knowledge and insights to Vasaloppet’s sustainability work, with the goal of reaching net zero emissions by 2035.

“Vasaloppet has been a successful and valuable sponsorship for Preem over 17 years. A partnership we are proud of, which has contributed great value and created joy both for our employees and for participants. We would like to extend a warm thank you to all participants and Vasaloppet enthusiasts we have met in and outside the track over the years, and to Vasaloppet for a fantastic collaboration,” says Ulrica Bååthe, Head of Brand and Marketing Communications at Preem.

Preem steps down as main sponsor of Vasaloppet

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