Vasaloppet has become part of the Swedish national soul and as such it is totally associated with entirely positive values. Cooperation and partnership is about mutual exchange, feeling deep down inside that values and basic outlook are in complete agreement. Then a partnership will be good and enriching for all involved. And that includes you as competitor, the spectators, the local inhabitants, and all those interested for many other reasons. So, if you like Vasaloppet, then you will like our partners.
Why are so many eager to cooperate with Vasaloppet? And why do we say yes to some of those knocking at the door? The answers are predictably simple; Vasaloppet’s core values – the tradition, the experience, the challange – attracts many who are like-minded.