pdfIf your company wants to be seen with one of Sweden’s strongest and most loved brands, one of the world’s foremost within sports and health, then Vasaloppet Media is the right platform for you.

Print – Vasaloppet’s magazine – Vasalöparen

Vasalöparen is the world’s biggest magazine for skiing, cycling and running combined.
Circulation 60,000–65,000 copies.

The magazine is sent directly to all registered participants in Vasaloppet’s events. It’s also available to read digitally and it’s distributed via Vasaloppet’s sponsors, partners and sports clubs.

Advertising in Vasalöparen means reaching 65,000–70,000 participants; from elite to recreational athletes, ambassadors to beginners. Beyond that you will be seen by retailers, social media stars within sports and exercise, the sporting industry, clubs and associations, national team athletes, companies, sponsors, partners and decision-makers.

The majority of participants are already registered, which means they are ready to buy and invest in their challenge. This is one of Sweden’s most affluent target groups. The tourism-related revenue generated by Vasaloppet participants alone amounts to over 300 million Swedish crowns every year.

For releases, prices and sizes, content marketing and supplements, see Media Facts and contact Victor Kenttä.

Technical information
Circulation about 60,000 copies
Format 210 x 285 mm
Type area 184 x 260 mm
Bleed 210 x 285 mm
Printing offset
Advertisement formats
Full-page spread 420 x 285 + 5 mm bleed
Back of magazine 210 x 230 + 5 mm bleed
Full page 210 x 285 + 5 mm bleed
Half page horizontal 184 x 125
Half page vertical 90 x 260
Quarter page horizontal 184
 x 60
Quarter page vertical 90 x 125
Eighth page 90 x 60


Primarily we would like PDF or EPS files adapted for print. We also accept open InDesign documents. We can help with composition, for a fee. Before submitting, make sure that:

  • fonts are embedded.
  • images are high resolution, 300 dpi.
  • images and illustrations are in CMYK.
  • the file name contains the name of the magazine and advertisement.
  • the advertisement has the correct size.
  • borderless ads have 5 mm bleed.

Submissions: annonser@vasaloppet.se


Preferred placement adds 20% to the price.
Supplements: Price on request.
Discount: When placing the same ad in several issues we offer a discount of 10% for two inclusions, 15% for three, 20% for four and 25% at five or more (maximum discount).

Cancellation: No later than one week before the submission deadline.
Return of materials: Only on request.
Payment terms: net 15 days

For prizes and sizes:
Media Facts 2019–2020 (pdf – 3 MB)

Online – vasaloppet.se

The world’s biggest digital platform for skiing, cycling and running

Vasaloppet.se is one of the most important media channels for communicating with participants before, during and after the events.

The world’s biggest and Sweden’s only digital platform for skiing, cycling and running combined. Here we deliver news from the worlds of skiing, cycling and running, as well as tips on training, equipment, information about the races and more.

You’ll be seen in one of sporting Sweden’s most positively charged environments by one of the country’s most affluent target groups.

For prizes and sizes:
Media Facts 2019–2020 (pdf – 3 MB)

Vasaloppet Media Advertisement

Do you wish to advertise in Vasalöparen or vasaloppet.se? For more information please contact a member of our sales staff.

For larger and more in-depth collaborations such as Sponsorships, Exhibitions, Digital Arena Advertisement and Vasaloppet TV, contact Victor Kenttä.

Vasalöparen, Vasaloppet.se, Vasaloppet TV,
Digital Arena Advertisement – Big screens and Displays
Victor Kenttä
Phone: +46 (0)76-322 41 17
Email: victor.kentta@vasaloppet.se

Ad Booking Vasalöparen
Björn Bettner
Phone: +46 (0)76-282 77 19
Email: bjorn.bettner@vasaloppet.se


Vasaloppet’s structure for sponsorships offers companies the opportunity to become a main sponsor, host, official partner, media partner or official supplier, depending on the company’s opportunities, needs and purposes. Our sponsors are important pieces in the implementation and development of our arrangements.

We are one of Sweden’s strongest and most loved brands and one of the world’s foremost within sports and health.

Vasaloppet works closely with its partners to jointly develop Vasaloppet’s various events and to create added value and business advantages for the partners. As a partner a company has internal and external communication and activation opportunities, together with Vasaloppet, all the year round!

Read more about our sponsors