Vasaloppet’s sponsorship structure offers companies the opportunity to be Main Sponsor, Host, Partner, Media Partner or Supplier, depending on the company’s intention, requirements and objectives. As a Main Sponsor one clearly has a much more powerful exposure, a greater amount of relationship building rights, and more possibilities for other effective activation, than if one is a Supplier. If one wants to focus on a specific target group, then one could be a Host for one of Vasaloppet’s races in the winter or summer weeks.
Vasaloppet works closely with its partners to jointly develop Vasaloppet’s various events and to create added value and business advantages for the partners. As a partner a company has internal and external communication and activation opportunities, together with Vasaloppet, all the year round!
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Vasaloppet’s Main Sponsors have massive exposure in Vasalopps Arena during Vasaloppet’s winter and summer weeks, and moreover are seen very clearly in Vasaloppet’s communications all the year round. As a Main Sponsor one receives the lion’s share of relationship-building values and activation opportunities. Our Main Sponsors are together the common hosts for Vasaloppet itself, always on the first Sunday in March.
As Host for a particular race, one can focus more strongly on a specific target group. During the course of the actual race, one has very powerful exposure over Vasalopps Arena, with active possibilities for communication with the participants in that particular race. And, of course, it goes without saying that your logo will be on all the participants number bibs.
The Pink Lady® apple is a very tasty apple which come from specific areas in France or Italy chosen for ensuring its unique flavoured aromas. The apple is produced by a collective of growers who are all committed in a sustainable production and who are involved in a unique commitment charter that integrates the 3 pillars of sustainable development (environment, social, economy) in order to make Pink Lady® a quality and sustainability label.
Swix Sport AS
Veidekke is one of Scandinavia’s largest construction companies. The company undertakes all types of construction and civil engineering contracts, maintains roads, and produces asphalt and aggregates. The company is known for its engagement and local knowledge. Its annual turnover is approx. NOK 37 billion, and around half of its 8,200 employees own shares in the company. Veidekke is listed on the Oslo Stock Exchange and has always posted a profit since it was founded in 1936.
As a Vasaloppet partner one receives an even and equable exposure in Vasalopps Arena during Vasaloppet’s winter and Summer weeks. And, naturally, one retains as Partner relationship-building values and rights together with activation possibilities all the year round.
Craft of Scandinavia AB
Media Partners receive similar values and rights as Partners. Our Media Partners make it possible for Vasaloppet to strengthen its communication with their target groups.
As a Supplier one has somewhat fewer banners and a little less visibility in Vasalopps Arena than a Partner, as well as fewer start places and activation possibilities. Amongst our Suppliers are many mainstays of Vasaloppet, with products and services which enable Vasaloppet to produce enjoyable and much appreciated events for all participants.
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