2020-06-10 08:49

Vasaloppet's CEO concludes her service

After four and a half years Eva-Lena Frick has chosen to resign from her position as CEO of Vasaloppet:
"I've had fantastic years here and the pleasure of working with competent, driven colleagues and an enormously strong brand. But for personal reasons I've now chosen to conclude my service."

Eva-Lena Frick started her Vasaloppet employment in January 2016, moving from Borensberg in Motala up to Mora after twelve years as CEO of Vätternrundan. During her four and a half years at Vasaloppet she has, among other things, been part of launching new races like Nattvasan and Vasakvartetten, started several big project and further cemented Vasaloppet’s role as a world class organizer of both elite and exercise races with summer and winter events that attract near 100,000 participants every year.
”We work with fulfilling people’s dreams. That’s my main takeaway from these years. Getting to see participants ski, bike and run across the finish line with tears on their cheeks as they smash their personal goals. And getting to contribute to local and regional development, working with all our fantastic functionaries and the district in general,” says Eva-Lena Frick.

”Eva-Lena has put her heart into Vasaloppet. We have full understanding for her wish to conclude her time as CEO due to personal reasons and the boards want to give a huge thank you for excellent work and engagement. Eva-Lena is part of the Vasaloppet family even after concluding his employment with us,” says Jonas Estéen, chairman of Vasaloppsföreningen Sälen-Mora, and Per Kempe, chairman of Vasaloppet Marknads AB.

Eva-Lena Frick will conclude her employment as CEO in the autumn of 2020. A recruitment process to find a successor to Eva-Lena Frick starts immediately.

FACTS/ Vasaloppet’s organization >

Vasaloppet’s upcoming events

Hemmavasan August 15–22, 2020
Hemmavasan Cykel 90 (bike 94 km)
Hemmavasan Cykel 45 (bike 45 km)
Hemmavasan Cykel 30 (bike 32 km)
Hemmavasan Cykel 10 (bike 10 km)
Hemmavasan Ultra 90 (walk, jog, run 90 km)
Hemmavasan Ultra 45 (walk, jog, run 45 km)
Hemmavasan Trail 30 (walk, jog, run 30 km)
Hemmavasan Trail 10 (walk, jog, run 10 km)

Vasaloppet’s Winter Week 2021 (Registration Open)
Fri 26 Feb: Vasaloppet 30. 30 km. Start Oxberg
Sat 27 Feb: Tjejvasan. 30 km. Start Oxberg
Sun 28 Feb: Ungdomsvasan. 9/19 km Start Eldris/Hökberg
Sun 28 Feb: Öppet Spår Sunday. 90 km. Start Sälen
Mon 1 Mar: Öppet Spår Monday. 90 km. Start Sälen
Tue 2 Mar: Vasaloppet 45. 45 km. Start Oxberg
Fri 5 Mar: Stafettvasan. 9–24 km. Five-person teams. Start Sälen
Fri 5 Mar: Nattvasan 90. 90 km. Two-person teams. Start Sälen
Fri 5 Mar: Nattvasan 45. 45 km. Two-person teams. Start Oxberg
Sat 6 Mar: Blåbärsloppet. 9 km. Start Eldris
Sun 7 Mar: Vasaloppet. 90 km. Start Sälen

Vasaloppet’s Summer Week 2021 (Registration opens Wednesday, June 17)
Fri 13 Aug: Cykelvasan Öppet Spår. 94 km. Start Sälen
Fri 13 Aug: Cykelvasasprinten. 1 km. Lindvallen. Start Sälen
Sat 14 Aug: Cykelvasan 90. 94 km. Start Sälen
Sun 15 Aug: Cykelvasan 30. 32 km. Start Oxberg
Sun 15 Aug: Ungdomscykelvasan. 32 km. Start Oxberg
Sun 15 Aug: Cykelvasan 45. 45 km. Start Oxberg
Sat 21 Aug: Trailvasan 30. 30 km. Start Oxberg
Sat 21 Aug: Ultravasan 45. 45 km. Start Oxberg
Sat 21 Aug: Ultravasan 90. 90 km. Start Sälen
Sat 21 Aug: Vasastafetten. 4.5–15 km. 90 km running relay for ten-person teams. Start Sälen
Sat 21 Aug: Vasakvartetten. 19.1–24.2 km. 90 km running relay for four-person teams. Start Sälen


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